KRAFTON’s KADP India launches ad-tech operations with BGMI
KADP India will handle the planning and design of advertising inventory on BGMI, along with campaign execution, optimisation and operational management. Powered by Neptune’s advertising technology platform and supported by a local operations team, the offering is designed to give brands access to BGMI’s gaming…
KADP India will handle the planning and design of advertising inventory on BGMI, along with campaign execution, optimisation and operational management. Powered by Neptune’s advertising technology platform and supported by a local operations team, the offering is designed to give brands access to BGMI’s.
The launch gives KADP India an immediate audience base at scale. The game has increasingly evolved beyond entertainment into a platform for brands seeking to integrate products and experiences within gaming environments.
What Happened
Over the years, BGMI has hosted brand collaborations involving Royal Enfield’s Bullet 350 and Continental GT 650, Mahindra’s BE 6 electric SUV, Hero MotoCorp’s Xtreme 160R 4V and 125R, and PepsiCo’s Sting. These platforms enable app and game developers to manage, monetise.
Since its India debut in 2021, BGMI has crossed 260 million cumulative downloads, according to KRAFTON India.
KADP India was incorporated in April 2026 as the Indian subsidiary of Neptune, which operates mobile advertising monetisation platforms including AD(X) and AdPie.
In 2025, KRAFTON acquired Kakao Games’ 39.37% stake in Neptune for KRW 165 billion.
Key Details
The relationship between KRAFTON and Neptune strengthened significantly last year. For KADP India, however, BGMI is intended to be a starting point rather than the limit of its ambitions.
Along with its existing 3.16% holding, the transaction took KRAFTON’s stake in Neptune to 42.53%.
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What Reports Say
Coverage of the story so far points to:
Continued reporting by MediaNews4U as more details emerge
