SPN India appoints Ankit Pandey joins as Group Head, Sports Ad Sales

New UpdateAnkit Pandey has joined Sony Pictures Networks India as group head, Sports Ad Sales. Based in Mumbai, he will be responsible for sports advertising sales across the Sony Sports Network.

Pandey brings over 12 years of experience across sports advertising, media sales, brand partnerships and monetisation. Before joining Sony Pictures Networks India, he was associated with JioStar, where he served as associate director, Sports (TV & Digital), managing advertising sales and integrated brand partnerships.

What Happened

He also led partnerships with brands including OpenAI, Bajaj Finserv, GCPL, Hell Energy, Optimum Nutrition, Invesco, SBI Life, Nippon India Mutual Fund and Crompton. He previously held sales roles at JioHotstar Sports Ads, Sony Pictures Networks India and Viacom18.

• At JioStar, Pandey worked on properties including bilateral cricket and the ICC Men’s T20 World Cup, delivering over ₹240 crore in advertising revenue.

• In his new role, Pandey will focus on driving sports advertising sales and brand partnerships for Sony Sports Network.

• His earlier experience includes roles at Amagi Media Labs, Matrix Cellular and Wizcraft International Entertainment.

What Reports Say

Coverage of the story so far points to:

• Continued reporting by afaqs! as more details emerge