Kanoodle Brings Fans Inside NY Toy Fair via Livestream for 20th Anniversary
This year at New York Toy Fair, Kanoodle is doing something that hasn’t really been done on…
This year at New York Toy Fair, Kanoodle is doing something that hasn’t really been done on the U.S. show floor before – bringing fans inside a trade-only event in real time.
In honor of Kanoodle’s 20th anniversary, Educational Insights will be livestreaming directly from its Toy Fair booth (#753), turning the launch of the new Kanoodle 20th Anniversary Fan Edition into a fan-powered, global event. TikTok creators @thekanoodlequeen (Arlene Resendiz) and @thekanoodlebro (Danny Padilla) will be broadcasting live from the show floor all weekend, giving consumers virtual access to Toy Fair while debuting an oversized version of the new product.
Kanoodle’s rise has been fueled by livestream-first, entertainment-driven content. What started on TikTok has grown into a community of more than half a million weekly YouTube viewers. The brand was also the first U.S. toy company invited to TikTok Shop’s beta, where Kanoodle has sold more than 50,000 units via creator-led content alone. Since 2022, the line’s global sales have grown exponentially, with 2025 retail and dot-com sales quadrupling 2022 numbers.
While livestreaming from tradeshows is common internationally, it’s still rare at New York Toy Fair – making this one of the first times a U.S. toy brand is using the format to connect consumer fans directly to a product debut live from the show floor.
Danny and Arlene will be live Saturday-Monday (Feb. 14–16) across TikTok and YouTube.
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