3 Ways ChatGPT Can Help You Post Smarter
Photo by Jae Park on UnsplashUNSPLASH.COMI’ve always understood the importance of social media to a business, but that doesn’t mean I’ve always enjoyed the process of building a presence. As much as I like writing, I’m not a natural poster. You’ll never catch me voluntarily…
Photo by Jae Park on UnsplashUNSPLASH.COMI’ve always understood the importance of social media to a business, but that doesn’t mean I’ve always enjoyed the process of building a presence. As much as I like writing, I’m not a natural poster.
You’ll never catch me voluntarily learning a viral TikTok dance or adjusting my ring light for the optimal selfie. I’m lucky to have a great marketing team that makes Jotform’s social presence shine.
What Happened
But for a long time, I treated my own presence on social media as an afterthought, throwing together posts here and there without any clear system or sense of structure. The results were about what you’d expect—inconsistent.
With AI, you don’t have to have been born a LinkedIn power user or TikTok phenom to post eye-catching content that makes people stop scrolling in their tracks.
Some people have a knack for creating viral social media content—the rest of us use the powerful new tools we have at our disposal.
You can even up your testing game with tools like Descript or Syllaby, which use AI to help predict video performance.
Key Details
The problem was I didn’t have time to adopt a better system—until AI entered the picture. Here’s how I’m using LLMs like ChatGPT to take the guesswork out of social media, and maximize my output at the same time.
My primary social media activity is on LinkedIn (Gen X-er here), but the same philosophy can be applied across platforms.
Having a few alternatives to compare against my original almost always makes the final version sharper, even if I end up going back to what I first wrote.
I don't always use what comes back, but the exercise forces me to ask myself what, exactly, the post is trying to do.
Why It Matters
I may not dedicate a ton of time to social media, but I do write a lot—the words you’re reading being one example. In the days before AI, I treated my columns and my social media posts as two separate projects, and.
Before I publish anything, I'll often paste my draft in ChatGPT and ask it to write three alternative opening lines.
On most platforms, you have one sentence—two, tops—before a viewer keeps scrolling.
What Reports Say
Coverage of the story so far points to:
Continued reporting by Forbes as more details emerge
