Evolve your marketing with new AI tools

We’re adding AI and agentic experiences across Google Ads and Google Analytics to simplify your workflow and expedite your path to business growth. Google is rolling out new artificial intelligence tools in Google Ads and Google Analytics to help you uncover insights and act.

You can now use AI-powered summaries on your homepages, create visual reports with simple text prompts, and benchmark your performance against similar businesses. Log in to your accounts today to explore these new features and refine your marketing strategy.

What Happened

Google is adding new AI tools to its marketing platforms to help people work faster and smarter. These tools automatically summarize data and suggest ways to improve ad campaigns.

• Get started today in Google Ads and Google Analytics.

• Built with Gemini, these new solutions will help marketers move from insight to action even faster.

• We’re introducing a new benchmarking feature that compares your campaign performance against anonymized averages from similar businesses, helping you refine your strategy with confidence.

Key Details

You can even use simple text prompts to create custom reports or compare your performance against other businesses. It’s all designed to help you make better decisions without getting lost in the numbers.

• Now, you can dig even deeper into your campaign performance in Google Analytics with Ask Advisor.

• It’s always important to identify where you have room to grow.

• Every report automatically generates a real-time summary explaining the "why" behind the data, helping you easily understand your performance or make a case for a new campaign idea.

Why It Matters

Great marketing has always required deep measurement expertise to uncover the "why" and strategic agility to execute the "how." That’s why we introduced Ask Advisor 1 — our in-product AI agent across Google’s marketing platforms — to put those answers and actions.

• With the new Dashboards 1 in Google Ads (coming soon in Google Analytics), you can transform raw data into clear visualizations with simple text prompts.

• When it's time to evaluate your performance, reporting should be intuitive and easy.

What Reports Say

Coverage of the story so far points to:

• Continued reporting by blog.google as more details emerge