Prudential Health India debuts ‘Sense Banta Hai’ to simplify health insurance
The digital-first campaign uses humour and relatable family situations to address complexities associated with health insurance and highlight simpler, more relevant solutions. The campaign is built around the belief that health insurance should make things clearer rather than more complicated, while supporting families before, during…
The digital-first campaign uses humour and relatable family situations to address complexities associated with health insurance and highlight simpler, more relevant solutions. The campaign is built around the belief that health insurance should make things clearer rather than more complicated, while supporting families before.
It brings this proposition to life through three films based on situations faced by Indian families, highlighting Prudential Health India’s key offerings. The first film focuses on Child Protect, where a parent’s basic precautions to keep a child safe lead to a broader consideration.
What Happened
The second film features Pre-Post Express Pay, with a person recovering from a fracture struggling to locate a physical medical bill. The situation highlights the challenges of managing paperwork during recovery and introduces the feature as a way to simplify the reimbursement.
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Key Details
Created by TBWA\Lintas, the campaign features actor Sharib Hashmi and combines everyday family dynamics with product-led storytelling to communicate Prudential Health India’s approach to health insurance. The campaign has been rolled out through an integrated digital strategy, marking the company’s first brand.
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What Reports Say
Coverage of the story so far points to:
Continued reporting by MediaNews4U as more details emerge
