Sydney Sweeney reacts to backlash over sports ad with cryptic Instagram posts

The The Housemaid star, who has long been known for embracing her sex appeal, recently featured in a sports commercial for a sports prediction and trading platform. Sweeney is also an equity partner in the brand.

Amid the backlash, Sweeney shared several photos from the campaign on her Instagram Stories. She later posted images of other celebrities who have appeared in similar sports-themed photoshoots.

What Happened

The posts featured sports stars including Serena Williams, Ronda Rousey, Sue Bird, Megan Rapinoe, Rob Gronkowski and Jason Kelce. Sweeney did not directly address the criticism in her posts.

• Speaking to Complex, she revealed that she had been involved with the project from the beginning.

• Sweeney has also said that she was closely involved in the creative process behind the campaign.

• According to Fortinsky, the company's focus on sports was one of the things that attracted Sweeney to the partnership.

Key Details

However, the choice to share photos of other celebrities in similar campaigns appeared to be a response to the comments directed at her advert. It is not clear whether the posts were intended as a direct reply to the backlash.What is Sydney.

• He said the actor had been uncomfortable with people making predictions and assumptions about her personal life.

• Novig CEO Jacob Fortinsky also spoke about Sweeney's involvement with the company in an interview with FOS.

• In a statement on Novig's website, she said the idea was about having fun while keeping the focus on sport.

Why It Matters

Sweeney recently appeared in an advert for Novig, a sports prediction market and trading platform, after joining the company as an equity partner. In the campaign, the actor appears nude while using sports equipment, including basketballs, rugby balls and sports jerseys, to.

• Sweeney has previously explained why she wanted to be involved with the campaign.

• Along with criticising the advert, they have used the controversy to draw attention to the skill, dedication and achievements of women in sport.

What Reports Say

Coverage of the story so far points to:

• Continued reporting by India Today as more details emerge