Tero India, Backed by Sports Authority of Thailand, Launches Muay Thai Initiative in India

The event brought together leaders from Tero Entertainment, the Sports Authority of Thailand (SAT), Fairtex Fight and members of India’s sporting and media community to unveil Tero’s vision for developing Muay Thai as a sporting discipline in the country. The marquee moment of the.

Gongsak Yodmani, Governor, Sports Authority of Thailand, which unveiled the Royal Thai Government’s vision of bringing the two countries together through Muay Thai. Supporting the wider Muay Thai ecosystem through certified equipment, gym accreditation and event organisation.

What Happened

From the welcome ceremonies to the Wai Kru and Ram Muay demonstration on stage, every moment reflected that connection. In just a month, we have launched two sports in India in a big way.

• New Delhi, September 12, 2026: Tero India continues its expansion into India’s entertainment-sports ecosystem with the launch of its Muay Thai initiative at a press conference themed “Unboxing the Spirit of Muay Thai,” held.

• With 3×3 Quest India 2026, Tero Entertainment marked its official entry into the Indian market, extending its sports and entertainment promoter expertise and its commitment to growing 3×3 basketball to a new audience across.

• Today’s event was all about the initiative focused on Muay Thai.

Key Details

The highlight of the afternoon was a live Muay Thai demonstration led by Khun Ariyawat “Prem” and trainers from Fairtex, Thailand, who walked the audience through the Wai Kru and Ram Muay, the ceremonial dance performed by fighters before every bout to.

• In 3×3 basketball, the company has been an active promoter of the sport’s growth in Thailand, organizing FIBA-endorsed 3×3 basketball events, including the FIBA 3×3 Champions Cup and the 3×3 Road to Champions Cup.

• The company has established a strong presence in the Thai sports and entertainment ecosystem.

• Tero Entertainment, headquartered in Bangkok, is Thailand’s leading sports and entertainment promotion company, founded and led by Managing Director Brian L.

Why It Matters

Beyond competition, Muay Thai is practised worldwide as a discipline for fitness, focus and self-defence, and has grown into one of the fastest-expanding combat sports globally.

• Known as the “Art of Eight Limbs,” Muay Thai is Thailand’s national sport, using fists, elbows, knees and shins in a striking discipline built on centuries of tradition.

What Reports Say

Coverage of the story so far points to:

• Continued reporting by - Khel Today as more details emerge