Wild Blooms Replace Roses: Valentine’s Day Gifting Trend Shifts in India

“The violet is blue, red roses are gone — Valentine says it’s time to move on.” As Valentine’s Day 2026 approaches, gifting choices in India are evolving. While roses remain symbolic, new data from Swiggy Instamart (as reported by Economic Times) reveals that urban consumers are increasingly opting for quirky floral assortments, potted plants, and creative non-floral gifts.

Moving Beyond Roses

Shoppers are embracing mixed bouquets with exotic flowers, indoor plants like peace lilies, bonsai, and ferns, and even unique pairings such as chocolates with succulents or herb planters with personalized notes. These alternatives reflect a desire for sustainable, long-lasting, and meaningful tokens of affection.

Millennials & Gen Z Drive the Change

The trend is most visible in major Indian cities, where younger consumers are experimenting with creative, personalized gifts. Premium chocolates, artisanal snacks, and curated baskets combining treats with greenery are gaining popularity, showing a clear shift toward experience-led gifting.

Last-Minute Orders Rising

Swiggy’s report highlights that many customers are placing late-night orders as Valentine’s Day nears. This last-minute buying behavior is especially common in tech hubs and college towns, driven by busy schedules and spontaneous plans.

Analysts on the Trend

Experts believe this shift reflects broader lifestyle changes, growing awareness of sustainability, and a preference for personalized gifts that carry emotional value. Unlike roses, plants and custom presents offer longevity and deeper meaning, making them more appealing to modern consumers.

A More Eclectic Valentine’s Day

This year’s Valentine’s celebrations are shaping up to be eclectic and expressive, where thoughtful creativity takes precedence over tradition. Roses may still hold charm, but wild flowers, plants, and personalized gifts are stealing the spotlight.