Santoki Unveiling New LEGO® Clocks and Arts & Crafts Products at New York Toy Fair

February 12, 2026 – Santoki, an authorized US distributor for LEGO licensed products, will be showcasing an exciting array of new products at this year’s New York Toy Fair, headlined by the innovative LEGO MOC (My Own Creation) Wall Clock. This first-of-its-kind clock uses already owned LEGO bricks and minifigures to customize a clock enclosed in LEGO building plates. Fans can personalize the LEGO build plates and display the timepiece, then easily rebuild them to reflect a new theme, transforming a functional timepiece into a creative canvas that can be redesigned again and again. This new hero item is just one of many innovative releases Santoki has planned for 2026 as the company continues to expand its collection and reach LEGO fans of all ages.

“Santoki’s mission is simple: integrate the LEGO DNA into every lifestyle product we bring to market,” said Sun Yu, President of Santoki. “Our 2026 line combines current trends in DIY and personalization across the entire home. The new line of clocks and arts & crafts perfectly complements our line of stationery and LED light keychains. We’re giving LEGO fans even more ways to express their creativity every day.”

The LEGO MOC Wall Clock is the first in the LEGO Clock Collection, which will include a series of MOC and scaled-up clocks. The scaled-up clocks will launch with the LEGO 1 x 1 Round Wall Clock, LEGO Minifigures Alarm Clocks, and LEGO 1 x 1 Brick Alarm Clocks, each seamlessly blending the iconic LEGO design aesthetic with functionality, making them suitable for walls, tables, and bookshelves at home or in the office. 

New LEGO licensed Arts & Crafts Line Debuts

Santoki is also introducing a brand new LEGO licensed arts and crafts line that expands creativity beyond building bricks. The collection includes:

LEGO® Minifigures Color Me Silicone Mat and Dry Erase Markers – Available in two exciting themes: Pirates and Farmer’s Market. These reusable mats let kids color and create over and over again.

LEGO® Minifigures Water Art Activity Book – Pirate theme. Simply add water to reveal vibrant colors and watch the magic unfold.

LEGO® Duplo® Water Art Floor Mat – Animal theme. Perfect for younger builders, this oversized mat offers mess-free creative fun.

Exciting New License Joins Santoki’s Portfolio

Santoki is proud to announce a new co-license:

LEGO® STAR WARS THE MANDALORIAN: Building on the success of THE MANDALORIAN property, Santoki is expanding to include AHSOKA TANO themed products, featuring a Notebook with LIGHTSABER gel pen, Combination Lock Journal with LIGHTSABER gel pen, and Coloring Sticky Notes with LIGHTSABER gel pen.

Santoki will also be showcasing a variety of its most popular and well-loved favorites at New York Toy Fair, such as their LEGO Gel Pens and LEGO Keychain Lights. Since its founding, Santoki has expanded its product catalog to include more than 200 items.

Santoki will be exhibiting at the New York Toy Fair from February 14-17 in Booth #1344. Toy Fair is a trade-only event.  For more information, visit Santoki.com or follow @santokiwritebuildplay on Instagram, Facebook, and TikTok. 

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About Santoki:

Santoki, LLC is an authorized US distributor for LEGO® licensed products since 2014. The company offers a wide range of high-quality products featuring popular LEGO themes, including STAR WARS and NINJAGO®. Top-selling products include LEGO markers, gel pens, notebooks, bag tags, and Minifigures keychain lights, appealing to LEGO fans of all ages. Manufactured by IQ Hong Kong Limited under license from the LEGO Group. www.iqhk.com. Santoki combines the fun and creativity of the LEGO brick with functional, everyday accessories, making them perfect for year-round gifts.