Category: Toys

Mattel Press to Publish First Ever Original Barbie Youn...

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company…

John Baulch the Friday Blog: It’s All Happening…

The hectic start to 2026 continues. No mucking about this year – instead of gently…

French Toy Market 2025 In Review

BY YANN FRESNEL, General Manager Toy Influence Market Performance The French toy market delivered exceptional…

Toy Fair® Attracts Top Retailers & Press

In just a few short weeks, Toy Fair®, the largest and most influential toy show…

Social Commerce To Reshape Toy Retailing

From Factory to Feed: Global Toy Market in Impacts in 2026 BY NIC JONES For…

ChizSix Top 6 – January 21, 2026

‘An evolving era of play’: UK toy sales rise for first time since pandemic Mattel…

ChizSix Top 6 – January 19, 2026

SEGA Marks 35 Years of Sonic the Hedgehog LEGO Transforms Play with Smart Brick Technology…

Goliath Acquires Crazy Aaron’s® in Global Deal

Proprietary formulas and fan-favorite lines to accelerate under new ownership HATTEM, Netherlands, Jan. 14, 2026…

Sanrio, Inc. Names Craig Takiguchi Chief Executive Offi...

LOS ANGELES, Jan. 14, 2026 /PRNewswire/ — Sanrio Co., Ltd., the global lifestyle and entertainment company…

Hong Kong Day 3: Looking Ahead, Laughter & Parting Shot...

The show officially closes on the 15th, but I’m heading back to NYC this afternoon,…

ChizSix Top 6 – January 16, 2026

Goliath Acquires Crazy Aaron’s Labubu toy manufacturer exploited workers, labour group claims The Walt Disney…

The AA Partners With Elves Behavin’ Badly® for New Holi...

The partnership proves that even the Elves won’t stop The AA’s customers this Christmas! 18…

The Playground Podcast: EOY with John, James & Chris

Listen in as James Zahn of The Toy Book and Toy Insider, John Baulch of…

John Bauch The Friday Blog: It’s The Christmas Blog

The race is almost run. The bell has rung, and we are on the final…

Imagining Futures in Play: Inside the THINK BIG Toy Car...

Hosted at the University of Richmond, the THINK BIG: Career Opportunities in the World of…

Mattel Appoints Natalia Premovic as Chief Consumer Prod...

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company…

The 10 Most Famous Holiday Toys of All Time

Icons of wish lists, living rooms, and childhood magic Every holiday season brings a new…

From Black Friday to Christmas: GobiDex Turns Holiday G...

How a Seasonal Purchase Becomes a Year-Round Engine for Imagination, Learning, and Family Connection NEW…

Making Spirits Bright: The Sandals Foundation Leads Its...

MAKING SPIRITS BRIGHT: THE SANDALS FOUNDATION LEADS ITS LARGEST TOY DRIVE TO DATE, DONATING 45,000…

The Toy Foundation™ Delivers Holiday Joy to Children in...

The Toy Foundation™ (TTF) is delivering play this holiday season to children in under-resourced communities,…